S3 ADVERTISING

~

Brand Strategy
Visual Identity Design
UX
UI
Content Creation

S3 Advertising, a well-established advertising agency based in Cardiff, underwent a significant transformation due to new ownership. With fresh leadership at the helm, the agency recognised the need for an updated identity and strategic direction. The primary objective was to reposition S3 as a more approachable and collaborative organisation while maintaining its reputation for creativity and excellence. The re-branding project encompassed various components, including brand strategy, visual identity development, brand bible, brand design assets, brand collateral and a refreshed website.

The re-branding began with an in-depth analysis of the existing brand. This involved engaging with the management team, conducting interviews with all members of the S3 team, and seeking feedback from existing clients. The new management team wanted to understand the agency's current perception in the market and identify the areas where the brand was falling short across areas such as approachability and collaboration.

Based on the insights gathered during the discovery phase involving the new management team we developed a comprehensive brand strategy. The core elements of the strategy revolved around emphasising S3 Advertising's collaborative approach, personalised client interactions and commitment to understanding the unique needs of clients. The agency aimed to position itself as a collaborative and trusted partner for organisations seeking insight led advertising solutions.

To visually represent the new brand strategy, the rebranding process included the development of a fresh visual identity. A key goal was to strike a balance between retaining elements that reflected its legacy and introducing new design elements to signal change, creativity and approachability. The colour palette was revised to include more vibrant and inviting colours, while the logo underwent a subtle evolution to maintain brand recognition while portraying a more modern and open aesthetic by incorporating dynamic illustrated patterns and iconography.

With the brand strategy and visual identity in place, we proceeded to update all marketing and communication materials across all areas of the organisation. This included redesigning internal and client facing presentation templates and content across social media platforms to reflect the new brand's updated visual elements.

The next step involved creating a brand bible that outlined the brand's values, mission, vision, personality, and tone of voice. The brand bible served as a reference document for all team members to ensure consistency in how the brand was presented across different touchpoints. It provided guidelines on brand messaging, language and visuals, reinforcing the agency's commitment to collaboration and approachability in every interaction.

Given the digital nature of the advertising industry, the agency's website played a crucial role in the rebranding process. The website was completely overhauled to align with the new brand strategy and visual identity. The focus was on creating an intuitive user experience that showcased the agency's collaborative approach and allowed potential clients to easily connect with the team. Testimonials and case studies were prominently featured to demonstrate successful collaborations with clients.

The re-branding project culminated in a launch event, attended by existing clients, industry peers, and stakeholders. S3 used this opportunity to communicate the reasons behind the re-brand and its commitment to becoming more approachable and collaborative. Press releases, social media campaigns, and a targeted email marketing strategy were devised to spread the word about the agency's transformation.