We began with an in-depth discovery phase, regularly meeting with the company's founder. The goal was to understand the company's core values, target audience, and long-term vision.

Armed with insights from our deep dive, the task was clear: forge a brand identity that echoes experience, reliability, and an unwavering commitment to delivering offline advertising.

The chosen logo boasts a crisp, bold typography-based design. An icon emerged out of the font, embodying their mantra, 'Driving Traffic Online.' The lowercase 'oa' forms an icon, resembling the eyes of the viewer, taking in the offline media and guiding them to the desired online destination.

What's a visual identity without a splash of colour? We carefully curated a palette – deep purples, the bedrock of trust and stability, intertwined with vibrant blues, the embodiment of creativity and innovation.

To complement the new visual identity, a modern and user-friendly website was designed, aiming to showcase Offline Advertising's experience and services. We focused on creating a responsive layout that was easy to navigate and visually engaging.

The website's UI incorporated elements from the brand identity, such as the colour scheme and typography. To enhance the user experience, clear calls-to-action were strategically placed, guiding visitors to inquire about the services or request quotes effortlessly.