BRACE'S BREAD
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BRACE'S BREAD ~
Elevated digital experience to showcase Wales’ favourite bakery.
Project overview
Brace's Bread is a renowned Welsh brand that has been producing high-quality products since 1902. To strengthen its online presence and engage with its target audience effectively, Brace's decided to undergo a website redesign with a strong emphasis on enhancing the user experience.
Services
UX
UI
Content creation
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The challenge was to create a fresh and visually appealing website design for Brace's Bread that prioritised usability and provided an exceptional user experience. Additionally, the project aimed to develop a comprehensive social media content strategy to increase brand awareness, engagement, and customer loyalty.
To kickstart the project, we conducted extensive research to gain insights into the target audience, competitors, and industry trends. We analysed user demographics, behaviour patterns, and preferences, along with conducting a competitive analysis of other prominent bakery brands. This research phase helped us identify key areas for improvement and understand the expectations of the target audience.
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Based on the research findings, we began work on the UX/UI design phase. We collaborated closely with the stakeholders at Brace's Bread to understand their vision and brand identity. The new design aimed to convey the brand's heritage, quality, and commitment to Welsh tradition while providing a modern and intuitive browsing experience.
Key aspects of the UX/UI design process:
Information Architecture: We worked on creating a clear and logical site structure, ensuring easy navigation and access to relevant information.
Wireframing and Prototyping: Low-fidelity wireframes and high-fidelity prototypes were developed to visualise the website's layout, page structure, and user flows.
Visual Design: We crafted a visually appealing interface that incorporated brand's colours, typography, and imagery to maintain consistency with the brand's offline presence.
Responsive Design: Given the emphasis of mobile devices, we ensured the website's responsiveness and compatibility across various screen sizes.
